Notes from the churn trenches.
B2B SaaS churn rate benchmarks 2026: what's normal at every stage
Monthly and annual churn benchmarks by segment, ACV band, and contract type, plus why the averages mislead if you skip segmenting.
Build vs buy: what a DIY churn model really costs
The real price of building your own churn prediction: an engineer-quarter up front, a permanent maintenance tax after, and when each path actually makes sense.
Churn rate formula: customer, revenue, and cohort methods
The basic churn rate formula, plus the revenue and cohort variants that catch what logo churn hides. Worked examples you can copy into a spreadsheet.
Customer health score: how to build one that predicts renewals
A step-by-step method for building a health score from the four signal families you already track, and the validation test most scores fail.
Do you need a customer success platform at 100 accounts?
The honest math on Gainsight-class platforms at your size, and what actually works when one person owns retention for 100 accounts.
Dunning emails: best practices, templates, and timing
Copy-paste templates and a day-by-day schedule for recovering failed payments without sounding like a debt collector.
How to reduce churn in B2B SaaS: the practical playbook
Seven steps in ROI order, from fixing failed payments to running save calls, all doable this week in Stripe, your support desk, and your analytics.
Involuntary churn: the cancellations you can fix with plumbing
A meaningful share of your churn is failed payments, not unhappy customers. Here is the recovery stack, in order, and a 30-minute audit to find your leak.
Net revenue retention explained for founders
What NRR actually measures, how to calculate it from a cohort, and why investors treat one number as a proxy for product-market fit.
The save email: templates that recover at-risk accounts
Four copy-paste save email templates for usage drops, stuck tickets, renewal risk, and failed payments, plus timing rules and what to do when they reply.
Time to value: how to measure and shrink it
How to define your value moment, measure time to value with the analytics you already have, and cut the days that predict churn.
What is a good churn rate for B2B SaaS?
Benchmarks for logo and revenue churn by stage and contract size, the compounding math, and the two levers that move your number fastest.
Why most customer health scores are decoration
A health score nobody validates against renewal outcomes is dashboard furniture. Here is the quarterly backtest that tells you if yours actually predicts anything.
Why SaaS customers churn in the first 30 days
Early churn is an activation failure, not a product failure. Find where signups stall and fix the cheapest leak first.
12 early warning signs a customer is about to churn
Concrete signals you can check this week in your existing tools, before the cancellation email arrives.
Churn prediction for B2B SaaS: the complete guide
How to predict which customers will leave, score risk accurately, and run a save workflow without a data science team.
See which accounts are at risk right now
Score my accounts free →